HONEY, WE'RE HOME

MADE WITH LOVE IN LA

Who we're becoming is already within us. That's why, with this new collection of knits, we're bringing it back to our roots, back to the soul of SG—Los Angeles.

LA is for Lovers

Like SG, Los Angeles embraces the harmony of opposites, the yin and yang energies within each of us that makes us who we are. On our mission to inspire love and motivate meaningful change, the city of LA has been the greatest guru in creating space for everyone—the surfer, skater, urban creative, musician, and power athlete alike—to live in unity with each other and the world around them.

Back to the Soul of SG

Our origins are deeply rooted in Los Angeles—the city where we established our brand, built our team, and created our original community of local manufacturing partners. Over the years, as manufacturers changed, LA always remained core to who we are. Now, we’re proud to return to our roots with this Spring knits collection, each individually dyed, cut, sewn, and screen-printed by hand—right here in LA.

Designed & Hand-crafted in the Heart of LA

Family owned and operating in LA for 30 years, our manufacturing partner invests as much care in crafting the garments as we do designing them. Before your piece arrives on your doorstep, consider all the creativity, gratitude, and high vibrations it collected on its journey to you. Now spread the love!

With Love, LA

Uniquely woven into the very fabric of SG, this city has inspired our vision of bridging street-level culture with ancient wisdom. In alignment with our mission, we’re proud to continue sowing seeds of abundance in our own backyard and deepening roots in our community.